"DIGITALISATION OF REAL LIFE"

The clip from the film The Social Network captures the social media predicament we are all facing today.

What Zukerberg was and is doing with Meta is moving our entire lives online. What started out as a misogynistic app to rate girls online (Facemash) slowly turned into a billion-dollar company. Facebook's acquisition of sites like Instagram and Whatsapp and remodelling of their user interface to encourage more and more screen time keeps taking us further and further away from the "aura".

The Meta comes to encapsulate how we view our entire universe. It is successful in digitalising reality and how we are experiencing it, albeit sans "aura".